Two tips to incorporate the voice of the customer in your story grooming/sprint planning
Constantly talking to your users about their business problems and incorporating those solutions is key to the success off your product and company. There are many ways to incorporate the voice of your users into your product planning.
Formulate an experience brief that’s less than 2 pages, or a 5-minute clip of user interviews. The best is to have devs in the interviews and discovery activities with you as well. Interview snippets are always well received by teams, and one shoulld include them within development issues.
A user story map is a solid artefact for keeping the team focused on the user’s context and persona while writing stories and features. Not quite sure if that fully gets to the “Voice of the Customer”, but it could be useful
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